MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
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Harrison Cowley wins St George's Day ale account
23 Feb 2001
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR ... s packaging was redesigned last year, to reflect its brand values. ...
the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
strategy where companies are looking to build brand awareness through the telephone, says Emma Taylor ... is currently working for a software company with very low brand awareness on a year-long programme to build ... or brand over the telephone is down to the quality of people you employ on the telephone, he says ...
Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
media strategy. Activity began two months before the tournament to get the brand associated ... by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...
CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... also ran Sitting Ducks press ads in business trade titles such as Media Week. To build ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
-month campaign they are working on for the company. Objectives To build and maintain ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home
03 Apr 1998 | by MARY COWLETT
. Quality and price are becoming less of an issue, so brands are looking to create a different relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... to define. At its most basic, an organisation with an image or product to sell, builds a relationship ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
championship which has been backed by the Bass brand for three years....CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
in include a branding campaign and marketing. The real problems with the MacKenzie as saviour line ...
NEWS: Merrydown has teamed up ...
27 Sep 1996
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
