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the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
strategy where companies are looking to build brand awareness through the telephone, says Emma Taylor ... is currently working for a software company with very low brand awareness on a year-long programme to build ... or brand over the telephone is down to the quality of people you employ on the telephone, he says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
