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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home
03 Apr 1998 | by MARY COWLETT
. Quality and price are becoming less of an issue, so brands are looking to create a different relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... to define. At its most basic, an organisation with an image or product to sell, builds a relationship ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
