02 Dec 2005
| by Kate Nicholas, kate.nicholas@haynet.com
the idea that you are what
you buy; that your choice of brand conveys something about your own
values. So increasing consumer concern about the ethics of brand owners is
almost inevitable. What has taken some ...
conference in the UK to focus on communicating ethical values and
branding, during which it was suggested ...
05 Aug 2005
| by Daniel Rogers, Editor, danny.rogers@haynet.com
Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...Although a little limited, in that (for various reasons) it does not
include brands such as Mars ...
brands Levi's, Prada and Armani. As our
analysis this week reveals (page 14), Interbrand's calculation of brand
value is based largely on financial data and projected earnings from
analysts. Critically, however ...
28 Jan 2005
| by Stephanie Siegle
at the pub to help build relationships throughout the company and give people a chance to catch up ...
03 Dec 2004
| by Mary Cowlett
genuine brand values and provide journalists and the public with insights that are truly enlightening ...
Fashion brand Footie Chick divulged that asking for sex or sexual attention was the most annoying thing a ...
22 Oct 2004
Lancaster Euro RSCG brand managing director Jonathan Sanchez doubts how easy it is to differentiate between ...
large agency with a recognised brand, she says WS does not need matchmakers to get it onto pitch ...
28 Mar 2003
awareness of its brand....of the NOP brand.
He would not disclose details of either the length of the contract or the fee involved ...
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