'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine ... building with the strapline: "Your daily dose of drama." The technique of plotting a PR stunt, letting ... it just entertain - but it clearly and memorably communicated the brand message. Bravo. ...
, the brand's newest addition to its product range.
. Video produced by Sarah Johnson and Georgina Brazier. Follow the Brand Republic producers ...
Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16...Media. The campaign builds on last year's debut work for Weetabix from BBH, a 7m ad campaign positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
Hennessy has unveiled the brand's new campaign, which aims to draw parallels between the journeys
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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