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Old Spice targets Twitter generation

Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa ... . All the clips can be seen on the Old Spice YouTube channel . Read more on Brand Republic ...

TripAdvisor launches online ad challenge

and September. The competition is open to all European travel brand and advertising agencies in Europe ... -Roe, director of sales at TripAdvisor, said: "The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just ...

Mediasense hires first head of digital

approach to the evaluation of digital channels, and is excited about the prospect of building a different ...

Making print and digital work together profitably: paywalls and politics

became a forum and blog and a sister brand for the magazine. Following that success, the free access ... and yes to the second. I firmly believe that this is all about understanding your own brand, your ... to be about how to extract value from your content and value from your brand, and if it's a pay wall for one ...

Bupa to hold pitch for integrated brief

, the brand response agency The Black Hole, and the direct marketing shops Gyro Manchester and Targetbase ...

Littlewoods reviews £7 million search marketing account

to compete with other online brands including Asos.com. Online sales now account for almost 10 per cent ... year, the retailer launched campaigns for both brands. Littlewoods' Christmas ad promoted the fact ...

BSkyB hunts shop to boost Sky News

LONDON - BSkyB is looking for an agency to build and promote an improved video functionality

Kellogg hires CMW to promote new Krave brand

the launch of its new cereal brand Krave..... It will also look to engage the brand's core audience of young adults through a high-profile social media campaign, the first time Kellogg has embarked on a social media campaign to support a brand in the UK ...

Work Club beats three to £4m Sharp ad account

will now be briefed to develop a new UK brand positioning and an overarching brand strategy to go across ... , said: "We are delighted to have the opportunity to work on Sharp - a brand everyone knows that's been ... as a major consumer electronics brand in the UK." ...

Saint@RKCR/Y&R lands Kopparberg

cider brand....-largest premium packaged cider brand in the UK, behind Magners and Bulmers, but the company is keen to attempt ... flagship pear variant, which is currently the biggest-selling pear cider brand in the UK market. Media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.