to get brands to fund the anti-obesity campaign Change4Life....brands should make financial contributions to the Change4Life campaign and he dangled the carrot for a ...
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of the brand." ...
Twitter and Facebook. More than 24,000 brands, including CNN, Coca-Cola, IBM and UPS, have used ...
one of Nickelodeon s strongest brands and having the broadest appeal, was the ideal starting point ...
opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget....Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...
surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... , head of the affiliate division at Twentysix, says such sites are willing to push traffic to brands ... online marketing channels used by phone brands." Dan Redfearn, head of the affiliate marketing council ...
wanted to build brand loyalty and encourage repeat purchases among existing customers via eCRM. Aims ... this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ...
behavioural targeting back into the spotlight. The search giant, keen to build its display business, has introduced a feature it calls 'remarketing'. This records when a user visits a brand's website and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center ...
. And the possibilities for innovative brands are endless. What would we do without TV? It's been the focal point ... are happy, which obviously means that any privacy issues have to be dealt with." What's in it for brands ... eyeballs, but they want to know more about what it all means. "Brands don't like change ...
"interesting" stuff online. Any commercial deals she does tend to be in the form of brand partnerships where ... can claim, perhaps surprisingly for a company with such established brands, to be a pioneer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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