My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
to clear security a record in this building. Meeting done, I head to Charlotte Street for lunch ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
The Economist Group is building on its advertising network, Ideas People, to group together more...and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its ...
LinkedIn steps up mobile strategy with iPad launch
26 Apr 2012 | by Sarah Shearman
. It also has a networking feature, enabling users to connect with members and build their professional ... the opportunities its offers brands through its company pages. Follow Sarah Shearman on Twitter ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
only pay if an ad is watched. "[Until now] any brand could use the TrueView format family but what ... and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... the level of message association and the highest levels of brand awareness. ...
Vevo claims 23% user growth one year after launch
05 Apr 2012 | by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact of that usage on brand marketing. GroupM Next will be headed by Chris Copeland, chief executive of GroupM ... media and the way consumers and brands behave. These changes are of paramount importance to GroupM ...
Spotify rolls out first advertiser page for 20th Century Fox
29 Mar 2012 | by Sarah Shearman
Advertiser pages are a new initiative by Spotify to enable brands to create their own page ... the opportunities for brands on the site, beyond paid-for media. At the end of last year, it launched the first tranche of branded music apps, including one from The Guardian and Rolling Stone magazine. Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
