11 May 2012
| by Sarah Shearman
it will maintain the brand. Alex Chesterman, founder and chief executive of Zoopla, said: "This acquisition is a ...
11 May 2012
| by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...digital prizes, such as Pepsi-branded avatar T-shirts and themes to personalise their home screens, when they complete each level. Xbox Live has created mini-games for brands in the past, but this the first branded ...
dashboard and users who click through will be taken to a Pepsi branded destination, where they can see ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook.
TV is the tried-and-tested way to build a brand. Can ...
is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...
in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
10 May 2012
media is that news travels incredibly fast to huge numbers of people and inspires action.
Any brand ...
of customers and long-term damage to reputation. Whether that terror materialises depends on the brand's response.
One thing we know about brands is that they are resilient and can be forgiven the occasional ...
09 May 2012
| by Tom Huxtable
It's more important than ever that brands give their fans reasons to remain loyal, writes Tom...that consumers understand.
With a trackable set of behaviours brands will be able to build loyalty programmes ...
Smart brands already gather customer behaviour data from Facebook - the sharing, liking and ...
, and will like a brand for a short term gain without any real interest in proper, sustained involvement ...
09 May 2012
| by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes".
He said: "A whole industry is stuck on trying to force old ...
09 May 2012
| by Marketing, with Yomego
. The latest Social Monitor finds out which brands are making the most of the link....internet use. In order to assess how socially adept handset brands are, social media specialist Yomego ...
above 70/100 on this metric. Mobile handsets have become almost like cars in the sort of brand ...
combined - testament to Apple's brand supremacy.
What is more surprising is that this is on the back ...
08 May 2012
| by Sarah Shearman
Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part...A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse ...
500 brands including Debenhams, easyJet and eBay.
It tells the viewer "not to look a gift horse ...
the opportunity to win 1,000 Nectar points daily.
The new brand character will be integrated across Nectar ...
08 May 2012
| by Alex Brownsell
.
Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ...
also recently sponsored a six-part, branded-content series called 'Hidden Talent' , which is currently ...
08 May 2012
| by Maisie McCabe
More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...brand we go further for our customers."
The pet section of MSN s portal will sit within the Lifestyle section of the site and will have More Th n branding on either site of the editorial as well as on an MPU ...
continue our commitment to the design of dynamic experiences connecting consumers to brands."
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