Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
