promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering...additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ... consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
, the brand's newest addition to its product range.
Out-of-town retailers and betting brands have avoided a clampdown by the Government after
Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead...to resurrect the notion that the '1m fan' target remains a key milestone for big brands. Step forward Philip ... . Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ... last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ... brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ... affecting brands today: calculating the ROI on social media? A: Yes! P G has been doing Market Mix ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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