30 May 2008
| by Clare O'Connor
. The auction site's in-house comms team has been cementing its brand
reputation strategy for about a year ...
Rubicon. 'As
the flagship brand for its sector, eBay has, inevitably, faced
increasing threats to its ...
11 Nov 2005
| by Mary Cowlett
International property services provider Nelson Bakewell manages a number of shopping centres, including Windsor Royal Shopping in Berkshire, which is located in a Grade 1 listed building in the shadow of the castle.
With the wedding of the Prince of Wales and Camilla Parker Bowles set for 9 April in Windsor ...
12 Oct 2001
CONSUMER: Coalition PR has been taken on to handle consumer and
business PR for HMV.co.uk, having represented the high street brand's
offline product for the past seven years. The site launched in 1997 and
sells more than 250,000 titles.
...
11 Aug 2000
| by AMANDA BHAVNANI
in the decision.
The agency aims to build on the brand s existing reputation to help it
drive on ...
30 Jun 2000
| by ADAM HILL
-strong team there and reports to Singleton.
The brief is mainly media relations. We are building ...
02 Jun 2000
| by MARY COWLETT
than its intellectual
property, a web site, and an infant brand, Boo s apparent failure to
react ...
- Leander and Ernst Malmsten - as bright young things and
creating brand recognition almost overnight ...
new brand partnerships and
giving a sophisticated picture of potential revenue streams and how ...
17 Mar 2000
| by SAM PARKHOUSE
Design is on board to work on a brand identity, while media
planning is handled by Manning Gottlieb ...
26 Nov 1999
| by ANDREW HOLT
, it is such an exciting brand, he
said.
Shandwick Netherlands hi-tech clients include Canon, 3i, Siemens ...
problems with its site. It sells a range of sportswear and fashion
brands targeting 18- to 40-year-olds.
...
10 Sep 1999
| by MARY COWLETT
to build their cyber brands....to build their cyber brands.
US children s e-tailer eToys has appointed Jackie Cooper PR; media ...
.
But with on-line consumers able to be fickle at the press of a button,
building a distinctive brand is also ...
.
With many strong internet brands - such as book retailer Amazon -
already out there, and an increasing ...
03 Sep 1999
| by DAVID MCCORMACK
BOL.com, part of media group Bertelsmann, has appointed Powerhouse
to build the on-line book...BOL.com, part of media group Bertelsmann, has appointed Powerhouse
to build the on-line book ...
major
branding campaign and official roll-out. It will also begin to sell
music as well as books ...
is to position BOL as the brand leader,
said Stace.
Bertelsmann has made its intentions clear ...