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Bell Pottinger loses eBay to Blue Rubicon

. The auction site's in-house comms team has been cementing its brand reputation strategy for about a year ... Rubicon. 'As the flagship brand for its sector, eBay has, inevitably, faced increasing threats to its ...

Consumer - Look-a-like guests lead mall's 'royalwedding'

International property services provider Nelson Bakewell manages a number of shopping centres, including Windsor Royal Shopping in Berkshire, which is located in a Grade 1 listed building in the shadow of the castle. With the wedding of the Prince of Wales and Camilla Parker Bowles set for 9 April in Windsor ...

STOP PRESS: Coalition PR has been taken on by HMV.co.uk

CONSUMER: Coalition PR has been taken on to handle consumer and business PR for HMV.co.uk, having represented the high street brand's offline product for the past seven years. The site launched in 1997 and sells more than 250,000 titles. ...

Shopsmart to drive traffic with GCI Jane Howard

in the decision. The agency aims to build on the brand s existing reputation to help it drive on ...

Logistics force Jungle.com to close press office

-strong team there and reports to Singleton. The brief is mainly media relations. We are building ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

than its intellectual property, a web site, and an infant brand, Boo s apparent failure to react ... - Leander and Ernst Malmsten - as bright young things and creating brand recognition almost overnight ... new brand partnerships and giving a sophisticated picture of potential revenue streams and how ...

Virgin Cars seeks first public relations director

Design is on board to work on a brand identity, while media planning is handled by Manning Gottlieb ...

INTERNATIONAL: Shandwick Netherlands snags boo.com account

, it is such an exciting brand, he said. Shandwick Netherlands hi-tech clients include Canon, 3i, Siemens ... problems with its site. It sells a range of sportswear and fashion brands targeting 18- to 40-year-olds. ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e

to build their cyber brands....to build their cyber brands. US children s e-tailer eToys has appointed Jackie Cooper PR; media ... . But with on-line consumers able to be fickle at the press of a button, building a distinctive brand is also ... . With many strong internet brands - such as book retailer Amazon - already out there, and an increasing ...

BOL internet win for Powerhouse

BOL.com, part of media group Bertelsmann, has appointed Powerhouse to build the on-line book...BOL.com, part of media group Bertelsmann, has appointed Powerhouse to build the on-line book ... major branding campaign and official roll-out. It will also begin to sell music as well as books ... is to position BOL as the brand leader, said Stace. Bertelsmann has made its intentions clear ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.