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. Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... also recently sponsored a six-part, branded-content series called 'Hidden Talent' , which is currently ...
mobile and online checkout button, which brands can use on their e-commerce websites. Several ... to provide a single platform for new payment technology. The brand is also encouraging the developer ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...
director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...
What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new possibilities". You can t have that kind of brand strategy without the propositions that underpin it but also ... with three things already... The Little Boxes brand ad that sets out the philosophy. The launch ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... the level of message association and the highest levels of brand awareness. ...
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last ...
American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its...the show with online and PR activity. The brand embarked upon its Realise the potential strategy ... of affluent consumers looking to live rounded, enriched lives . Lisa Gervis, vice-president of brand and customer management at Amex, said the show would provide a great opportunity to showcase its brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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