for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ...
campaign, it should be an integral part of the brand's full marketing and strategic plan." ...
Jaguar is the subject of the largest number of discussions, with Porsche in second place
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this Wow, Peugeot. What an ad! It is rare to capture more than six minutes of a viewer's attention online and this is exactly what its latest offering did to me - I was laughing out loud for most of it. The proposition ...
people to send the cause messages of support. Elsewhere in the chart, luxury brand Cartier took third ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
