posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games ... as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...
to advertising. CP B introduced 'The King' brand mascot to the UK for the first time last year before Burger ... : "The launch of the Lamb Flatbread is a really exciting moment for the Burger King brand. "Not only ...
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ... share.' He concludes: 'Brand-building is very important, but getting sales is more important ... ', it used P G's Secret deodorant brand as a case study, claiming that its sales rose 9% in the US after a ...
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E
increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010 ... the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience and what, why and how a rising generation of digital natives are building and maintaining relationships ...
and the film builds logically to its call to action that urges us to help "cultivate a better world ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
