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Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video...The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... the main sponsor of an exclusive music release, claiming the deal will give the brand "access to the 12 ...
, to give the water brand "relevance to all occasions". It follows on from experiential activity earlier ... by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... .3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ... 's higher-margin, non-food offering. - Maintaining brand image while boosting commercial opportunities ...
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...digital prizes, such as Pepsi-branded avatar T-shirts and themes to personalise their home screens, when they complete each level. Xbox Live has created mini-games for brands in the past, but this the first branded ... dashboard and users who click through will be taken to a Pepsi branded destination, where they can see ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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