25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
25 May 2012
| by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups.
O2 is leading the way, having recently made ...
. And it s this not-yet-jaded passion that is the key to Instagram-like innovation.
Although most brands don t even ...
saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
24 May 2012
| by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
24 May 2012
| by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
24 May 2012
| by Sarah Shearman
by Facebook's sales team to brands.
Facebook did not respond for requests for comment at the time of publishing.
Facebook has been working to improve measurement for brands on the site and recently ...
22 May 2012
| by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together.
Messaging is also ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
22 May 2012
| by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ...
exclusive content and receive special offers.
This dramatically increased brand engagement ...
on to interact with the commercial, interacting and developing an affinity with the brands.
As the digital ...
18 May 2012
| by Daniel Farey-Jones
The Economist Group is building on its advertising network, Ideas People, to group together more...and online brand-building ads.
He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which ...
made it a "special place, demanding special care". "If brands are not to be resented in this highly ...
and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
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