Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
Search results for Brand Building
Search filters:
By Channel
-
Digital marketing
By Industry Sector
-
Technology
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (85)
- Campaign (397)
- campaignlive.co.uk (54)
- Campaign Work (7)
- Campaign YouTube (4)
- Marketing (594)
- marketingmagazine.co.uk (196)
- mediaweek.co.uk (12)
By Channel
- Ad technology (16)
- Affiliate Marketing (2)
- Apps / Widgets (57)
- E-commerce (9)
- E-mail (5)
- More...
- Interactive TV (9)
- Mobile business (37)
- Mobile marketing (61)
- Search marketing (22)
- Social Media (60)
- Usability / user experience (5)
- Video (28)
- Viral advertising (27)
- Web (81)
- Less...
By Industry Sector
- Computers (62)
- Mobile Phones (156)
- Tablets (87)
- Video Games Consoles (38)
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ... is stunting the creative potential of mobile, by stopping developers from building mobile web experiences ... . It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... .3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ... 's higher-margin, non-food offering. - Maintaining brand image while boosting commercial opportunities ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
. The latest Social Monitor finds out which brands are making the most of the link....internet use. In order to assess how socially adept handset brands are, social media specialist Yomego ... above 70/100 on this metric. Mobile handsets have become almost like cars in the sort of brand ... combined - testament to Apple's brand supremacy. What is more surprising is that this is on the back ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
mobile and online checkout button, which brands can use on their e-commerce websites. Several ... to provide a single platform for new payment technology. The brand is also encouraging the developer ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new possibilities". You can t have that kind of brand strategy without the propositions that underpin it but also ... with three things already... The Little Boxes brand ad that sets out the philosophy. The launch ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
pay-per-click and a whole new world of auction-based needs in terms of tools and talent - brand ... nutshell, brands can get more for their money because with RTB, instead of assigning an arbitrary value ... can be based on many different variables, the key being that brands can pay based on the value to them ...
Additional Information
Campaign Jobs
- Digital Designer - fashion - £25-35,000+amazing benefits Twist Recruitment £25000 - £35000 per annum + great benefits, London
- Senior Designer - Packaging - £35-50,000 + benefits Twist Recruitment £35000 - £50000 per annum + benefits, London
- Customer Satisfaction Analyst- SAS/SQL Harnham Search and Selection £50000 - £60000 per annum + Benefits Package, London
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
- Account manager - drinks, retail, promotional, shopper, channel, POS - thriving agency - fantastic culture Firehorse c£30k + Great Benefits package!, Central London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
