04 May 2012
| by Loulla-Mae Eleftheriou-Smith
, to drive the brand's digital engagement.
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
29 Mar 2012
Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand...The print ads aim to bring to life lastminute.com s brand promise of making the unattainable attainable.
They will break on 30 March with a coverwrap of Metro . Additionally, outdoor advertising will appear in London train stations from April.
Lastminute.com s owned channels, Facebook and Twitter ...
16 Mar 2012
| by Gemma Charles
British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
, the high-speed train service between the airport and London.
The 16m brand overhaul sees the introduction of new trains, staff uniforms, and a new brand identity.
The airport will support its retail ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign...TUI made a similar move last October, and told Marketing that launching campaigns for the two brands ...
07 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
.
The "holidays at home are great" by M C Saatchi builds on the current "great" marketing theme in VisitBritain ...
02 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
brand Drambuie.
Mike Cantlay, chairman, VisitScotland, said: "This is an incredible opportunity ...
29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
's individual brands such as Neilson, the winter sports brand, making sure that the right consumer audiences are being delivered messaging about relevant Thomas Cook brands.
Thomas Cook previously had 11 affiliate ...
brand direction in January. Read the full interview with marketing director Michael Johnson here ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog...to life The Huffington Post UK's first branded blog, as part of the new "Inspiration" , which offers brands deeper social integration with readers through video, blogs and social media.
The marketing ...