for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand, this represents a huge wasted opportunity for brands. So far, the answer for brands seems to be largely through social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...People rarely think about brands but, when they do, they expect more from them than ever. They look behind brand promises, seeking out content and services that make those promises real. They also expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ...
If brands are to succeed with mobile marketing, they need to understand human needs and balance...creativity. Mobile technology enables new ways of expressing our existing brand ideas and, conversely ... with brands. Mobile has magnificent potential to be evocative, to serve a higher human need. It can help us ... been found for the technology. The challenge brands face can be answered by technology, but in order ...
Sensible brands looking to nurture mobile relationships with potential customers need to take...? Or follow them on Instagram? Or run round after them on Foursquare? Similar dilemmas are faced by brands ... now live in an age of relationship marketing, and we rightly judge the success of our brands ... that brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...
examples. Finally, if you want to get started, but don't know how to build a site, there is a page with vendors who can help you build a mobile site. So, are you ready to GetMo? Stephany van Willigenburg ... love my Galaxy Nexus running on Ice Cream Sandwich. Which brands could knock the iPhone off its ...
to clear security a record in this building. Meeting done, I head to Charlotte Street for lunch ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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