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My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ... plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...

Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

Over half of brands still struggle with following and understanding the journey of a potential..., with only one third of the brands surveyed using paid and natural search to build their brand and generate ... marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ...

Clarks launches AR campaign for Spring collection

10 Feb 2012 | by Matthew Chapman

Footwear brand Clarks is launching its first ever augmented reality campaign at the end...The campaign includes four videos for the brand s hero styles , which include Bodkin Bay ... to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks Spencer adopting the technology. Follow Matthew Chapman ...

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

Social brand tracker RBS' high reach score was the result of the backlash following a ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ...

Marmite aims to spread love with Facebook e-cards

10 Feb 2012 | by Sarah Shearman

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a...Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within ... for its you either love it or you hate it positioning, has more than 770,000 fans on its brand page ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

10 Feb 2012 | by Gemma Charles

exclusively through the brand's UK Facebook page. The bottle will be available to the wider on- and off-trade from April. To support the launch, the vodka brand will run a digital campaign and promote ... collection. Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

,000 shares. Old Spice builds on its sucess with the latest instalment in its 'Power' campaign, in sixth ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand ... ) will be shown through an icon on the click-to-buy button. In addition to the clickable ads, brands can pay ...

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

disclosed to users. 4 Develop and implement a compliance strategy Brands should first consider whether ...

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