The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ... to the importance of recruiting and mobilising brand ambassadors, he said, adding that monitoring the web ... such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
(Meat) Balls flavour for David Beckham after the footballer declared his love for the brand. LEONIE ... 's Tom Williams, says: 'Katy's hard work has resulted in us being able to move our brands ...
Karmarama has created a new spot for Wells & Young's beer brand Bombardier starring comedic actor
Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version. This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR. ...
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account
Brand Sky Sports has escaped last week's sexism row largely unscathed, according to exclusive
Goo Dares Wins, an integrated marketing campaign, sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games. Cadbury has embarked on an integrated marketing campaign involving advertising, digital, PR, events, and sales ...
increases in stature, brands are becoming wise to the power of the games platform to showcase their products ...
. The things that stuck with me were the silly things - like don't buy too much branded stationery at first. It ...
are comparatively inefficient. Several smart brands have used swarming techniques as an effective way to reach markets that may be resistant to 'mass-on-mass' brand activity or do not justify large marketing costs. We ... , there are no online or offline trends. There are just trends. Brands can tap into these to make themselves more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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