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compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... 'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
Speedo has hired agency support in a bid to be seen as more than just a sports brand....Speedo has charged Iris PR with refocusing Speedo as a lifestyle choice and moving the brand from the back pages to the front. The appointment sees the swimming brand part with five-year incumbent ... , acknowledged that the brand would be high profile during London 2012 through its sponsorship of British ...
Shampoo brand Vosene has called in Focus PR for a consumer brief as it looks to revamp its image...manager Helen Maddin, added: It s a big move for the brand and their biggest innovation in 15 years, so ... and this is about diversification of what is heritage brand and taking it forward, giving it a more modern look ...
Golden Goose PR has won a six-month contract to promote a summer of events at the Sea Containers building on the Thames.
Tetley has appointed Emanate as it seeks to differentiate the brand over the coming year....was run by Tetley brand manager Paulina G rska, and Tetley marketing manager Amy Holdsworth. Talking ...
Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ... collections but also develop overarching campaigns across the brand, its specialist performance areas ...
Glenfiddich, the world's number one selling single malt Scotch whisky brand, has brought in two...Novelli will help expand the brand, which is owned by William Grant Sons, across its priority markets ... and in the comms scrum of heather and tartan it's difficult for brands to stand out. 'Our focus is to bring to life Glenfiddich's pioneering spirit, embodied by the brand's founder, William Grant.' The aim ...
US office furniture brand Herman Miller has hired Surname & Surname as its UK PR agency....consumer brand agency offshoot from Blue Rubicon. It already names sofa retailer DFS as a founding client ... targeting both consumers and businesses as it looks to reach new markets internationally. The brand ... of audiences in a powerful way. Surname Surname will help us build on our brand through insight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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