NEW YORK - Domino's has attempted to repair the damage done to its brand by YouTube videos made
by existing Chime staff, bringing together personnel from PR, brand planning and digital communications ... skills to social media to stimulate conversations and social relationships between consumers and brands, and encourage consumer advocacy. Marjolein van Kampen, Unilever's global brand PR director, said: "The way ...
MPG, the media agency that is part of Havas Media, has created a brand partnership venture...Simbiotik, an independent agency that specialises in linking brands together for affinity or partnership marketing, will be based in MPG's offices and work with the media agency's planners on ways of linking brands together for marketing campaigns or on trading their marketing assets. The agency, which ...
Iris has won a brief from Dairy Crest to launch the brand's new milk&more online delivery service
Iris has won a brief from Dairy Crest to launch the brand's new milk&more online delivery service
-yet-unnamed clients - a luxury brand and a children's product. It plans to have a small dedicated staff, most ...
-yet-unnamed clients - a luxury brand and a children's product. It plans to have a small dedicated staff, most ...
A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ... : Violeta Andreeva, brand manager, Baileys Brief: Create sponsorship idents that will establish ... Matter box of "brand representations" for Royal Mail Creative agency: Artomatic Writer: Tim Milne Art ...
and Mr Barrett. Barrett focused on low prices, while Holland emphasised the brand's desire to look after ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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