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Government rejects calls to ban kids' ads

up a pledge under which advertisers and agencies will promise not to use under-16s as brand ... stood accused of 'irresponsible and reckless' behaviour. Today, advertising and the brands it supports ...

Govt to restrict outdoor ads despite planning law revamp

already sparked controversy over worries that it will allow house building in the green belt. But when ...

Buhlmann realigns Aegis to play to its strengths

last year to clean up the Aegis Media brands and fold every global business into either the Carat ... deals with brands? "I think the opposite," he says. "There's a greater need for specialist capability ...

Gordon Ramsay

TV career goes from strength to strength. The value of the Ramsay media brand is underlined when his ...

Euro RSCG London to absorb Havas-owned PR specialist

in London, Manchester and Edinburgh. As part of the restructure, the latter two offices will be re-branded ...

Chinese outpace western peers as most engaged in social good

and promote brands that support good causes, outpacing their peers in Europe and the United States, according...of Pegasus Communications, one of Edelman's two PR brands in China. "Since China started reforms and opened ... in supporting good causes, compared to 56 per cent globally, while 78 per cent have more trust for a brand ... . "Purpose allows brands to have a deeper level of engagement with their consumer - and it also allows ...

Four UK agencies among Cannes PR Lions winners

Launched in 2009, the PR Lions recognise the growing role public relations is playing within the communications mix. A Cannes spokesperson said the awards aim to "honour the creative use of reputation management by the building of preservation and trust and understanding between individuals, businesses ...

Hamish Pringle steps down from the IPA

the agency business and is passionate about demonstrating its contribution to building brands and thus ...

Phones4u to launch Prison Guards campaign

director at Phones4u, said: "As we continue to be a youth-focused brand whose heritage is built on humour ...

Shops vie for 2012 London Olympics brief

The Olympic Delivery Authority, the public body responsible for developing and building the infrastructure for the Games, is looking for a number of shops to handle public-service campaigns aimed ... changes caused by building work in the run-up to the event; and any disruption once it has finished ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.