We'll Call You: Sony Ericsson
29 Feb 2012
Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...'s buyout of the brand. ...
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Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
in third place this year having won the award last year, while womenswear brand Bonmarch claimed second ... to private equity group Sun European Partners by troubled parent company Peacocks. The Peacocks brand has ... "; John Lewis won the "service" category, and sister brand Waitrose was top for "quality". Hinton said ...
Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... campaign featuring brand ambassadors Helena Christensen and Eva Mendes based on the repositioning. Activity ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
an equivalent role at a brand such as McDonald's, this has in no way blunted her ambition to shake up Subway ... on the platforms of health and value, no mean feat for a brand associated with calorific products such as its ... time to highlight that there is more to the brand than foot-long subs filled with meat and cheese ...
MPs to quiz beauty marketers on body confidence
26 Jan 2012 | by Gemma Charles
with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...
Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies
24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies
their brand....over the corporate brand is more potent than ever because we do care who produces our food ... . If consumers are engaging more with your brand, then give them the digital tools to connect better. By building relationships, enabling conversations and sharing stories, you are not only engaging your public ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports nutrition partners. The agreement, which extends to 2016, marks the first joint deal by the two brands since GSK acquired ...
PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
products. Similarly, a media relations campaign for anti-virus software brand McAfee helped build ... top spot in share-of-voice in the UK, building McAfee's brand and ensuring PR has a direct sales ... , with a major PR campaign. Other brands turning to Red in 2011 included Coca-Cola, 20th Century Fox ...
Morrisons in secret pop-up restaurant ready meals trial
12 Oct 2011 | by Rachel Barnes
dishes made by five top chefs, including Aldo Zilli. Although no branding will say so, the meals ... the event that it was a Morrisons brand. He said: "It is high risk, but we want to give it a go. We re ... , but actually those are the people who consumers trust." The M Kitchen brand includes a Bistro range, as well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
