Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
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Social care group Anchor seeks agency for Grey Pride campaign
25 May 2012 | by John Owens
. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
Oli Wheeler leaves Freuds for Viagogo global comms role
24 May 2012 | by Danny Rogers
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice. The agencies invited ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what should get built, not building what had already been decided,' he explains. A move to London soon ...
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
