Click 
to remove filters
brands today, Vodafone has avoided simply slapping its logo on the standard circuit of festivals and gig ... . This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ... at the heart of the best media relations practice. Shine's challenge will be to resist client wishes to brand ...
and New York. Its website lists AOL, Motorola, Levi's and Louis Vuitton as brand clients. PMK ... for their brand clients but that's a very competitive market here. If they're wanting to make a success ...
Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
in 1996 and 1997. While retail arm Phones4u is the company's best-known brand, Carphone Warehouse ...
Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex...brand in the US, five years prior to its fiasco-riddled UK entry. But after his first month at Orange ... such as O2. 'The challenge is to keep the focus on the brand, to emphasise the brand and what it stands ... France Telecom in 2000, Orange is now part of an international corporation. FT hopes to use the brand ...
director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ... and was subsequently responsible for the US launch of Dasani, the bottled water brand. He also co-ordinated Coke's PR ... as its flagship brand for mobile, broadband and business customers outside France. The company plans ...
Age Concern has teamed up with supermarket giant Tesco's Home Phone brand to promote its 'Someone
Video mobile network 3 is creating an agency roster for UK project work to promote its brand...Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would ... to be finalised. Agencies that 'understand the needs of challenger brands' are being approached, with decisions ...
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
