Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
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Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ... mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ... brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
. Working in partnership with them will help us deliver on our strategic plan and build further ... Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ... , and increase awareness of the brand. ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ... Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
: September-November 2011 Budget: 30,000 Objectives To engage consumers with the brand ... of media coverage. Strategy and plan The brand wanted to reach ABC1 35- to 54-year-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel Birnbaum. He is looking to transform the brand, which was first established in 1903. Kelly Luchford ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
