to remove filtersHonda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
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Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
Ex-Mercedes-Benz comms chief Andrew Roberts to join Bentley
29 Mar 2012 | by John Owens
Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...
Car rental firm Hertz searches for global agency
06 Mar 2012 | by Sara Luker
Car rental firm Hertz is understood to be on the hunt for a global agency to handle the brand...The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
Skoda meets PR agencies to commission special project work
14 Feb 2012 | by Sara Luker
the brand s retained UK PR agency Golly Slater. Catherine Sleigh, UK head of press and PR at Skoda ... of the brand s forthcoming electric vehicle, the Octavia Green E Line. Other car companies that have recently reviewed their PR support include Fiat for its Jeep and Chrysler brands in the UK, and Nissan, which ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports nutrition partners. The agreement, which extends to 2016, marks the first joint deal by the two brands since GSK acquired ...
Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise...media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators, to celebrate the people, brands and companies that have influenced the industry since Brand Republic was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...
Two become one
06 Oct 2010 | by Jane Bainbridge
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....with international brands' need for consistency and clarity of message. 'We believe integration helps build a more ... As Renault and Nissan become the latest brands to integrate their PR and marketing functions ... the lines between the disciplines have become blurred? Whatever the rationale, the idea that brand ...
Motors.co.uk pushes stress-busting positioning with in-car Tai Chi
06 Aug 2010 | by Jennifer Whitehead
Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition
Brand Republic: a change is gonna come
15 Jun 2010 | by Rich Sutcliffe
Over the coming days you can expect to see some changes on Brand Republic, with improvements...Having asked you what you wanted from Brand Republic, we've been working since the start ... the advertising, marketing and media professionals that make up the Brand Republic community specialise in ... , Campaignlive.co.uk, Marketingmagazine.co.uk and Mediaweek.co.uk, that make up the Brand Republic network in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
