Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
Centrica has launched a major pitch process for an agency to help mould the brand reputation
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Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
After a difficult team restructure, the Everything Everywhere comms boss is planning the brand...the opportunity to build a new brand, make - and learn from - my mistakes, and fulfil a childhood ambition ... of the Orange and T-Mobile brands it parents. This is all about to change - and director of comms and corporate affairs Stuart Jackson will be holding the megaphone. The brand recently launched its biggest campaign ...
Telefónica Digital hires Bite and Access for global brief
20 Apr 2012 | by Sara Luker
the digital industry was needed. The main focus of Bite s remit is building awareness of Telef nica ... technology brands and services around the world, drove our thinking and passion for the business. We ... and services directly to consumers through Telef nica s commercial brands, which include O2, Movistar ...
Nicola Green: Ringing the changes
05 Apr 2012 | by Sara Luker
that boasts 265 million customers in 26 countries, 22 million of them in the UK under the O2 brand. Green ... . The media buzz around us branding what was a white elephant at the time was amazing.' Chalk up another ... campaigns manager, Orange 1999 Brand manager, Dr Pepper (secondment), Schweppes Beverages and Coca ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
the group head of brand comms and will now lead the development of a new global comms planning 'grid ...
MSL London appoints Merran Wrigley as head of technology
05 Mar 2012 | by Hannah Crown
The agency has brought in Merran Wrigley, who joins after heading strategic comms at Cisco Systems global enterprise arm. Before this, she spent eight years building a global comms function as Sony ... on board. Wrigley said: MSL London has a very strong cross-section of leading technology brand clients ...
Consumer: Santa brings O2 some festive cheer
01 Mar 2012 | by John Owens
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
We'll Call You: Sony Ericsson
29 Feb 2012
Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...'s buyout of the brand. ...
Flack's Week: 17 February
17 Feb 2012
had requested for the catering turned out to be mini-quiches. 'This isn't what our brand is about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
