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Golden Goose appointed to promote Sea Containers building

building on the Thames....The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate awareness as the building prepares for a redevelopment in 2013. The largest building on the South Bank after the Tate Modern, the Sea Containers is owned by property company Archlane and is currently ...

Ramarketing seeks global recognition for Durham packaging firm

The Newcastle-based agency will use the 25-year-old packaging consultancy s global client base to highlight its laboratory work testing packaging materials. A PR-led strategy will include redesigning and optimising the company website and brand identity work. 'The main focus is to raise their profile ...

Consumer: Land Rover evokes interest in young

-inspired and environmentally conscious audience - a group that has traditionally rejected the brand. OBJECTIVES To build anticipation for the new Range Rover Evoque To connect Range Rover with a new audience ...

EEF poaches Sally Sykes from Health & Safety Executive

the high value, high skill contribution the sector makes to the economy and look forward to building ...

CSR: Scotland assured of a golden future

in Scotland, mining firm Scotgold Resources sought to secure planning permission to build Scotland's first...The success of this campaign was a victory for sound comms and underlined the necessity to build meaningful ...

BP's comms plan hit as Maitland's George Trefgarne turns down global role

and financial PR at Sainsbury s, to be global brand manager for fuels. Meanwhile, Maitland associate partner ...

Social Brands: How to be social

Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals ... questions on best practice and the law when using social media - If your brand finds a great photo ... -down procedure. - If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...

Building firm Balfour Beatty hires Rebecca Salt as global comms head

to raise the firm's profile and build on its association with the London 2012 Olympics....had a history of comms, but has decided it wants to grow the brand internationally and wants a central ... the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...

MPs to quiz beauty marketers on body confidence

with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.