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Mr Men to launch brand offensive with Taylor Herring

22 Jul 2005 | by Alex Black

Literary brands company Chorion is preparing a PR campaign to promote its Mr Men and Little Miss...Chorion acquired the brand from creator Roger Hargreaves' family in May 2004. It wants to 'create ... licenses the Mr Men and Little Miss brand to over 80 licensee partners across publishing, apparel ... programme to create widespread coverage within the consumer sector next year. Other brands Chorion owns ...

News Analysis: Travel giants build on brand loyalty

07 Jan 2005

strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain...by brands in other sectors. 'People do not necessarily want a holiday from one of the big four,' says Travel ... for families. Holidaymakers like this are not specific about brand loyalty.' Travel company loyalty, says ... of disposable and trayless in-flight meals - rather than trying to differentiate a particular MyTravel brand ...

Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship

10 Dec 2004 | by Steve Hemsley

credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... to give the event the credibility the brand's marketing team wanted. Nexus PR knew this would be a big ... and special lighting projecting the Tropicana Tropics branding onto walls and across the floor. Measurement ...

CAMPAIGNS: Balloon falls but QinetiQ's profile rises - Brand Awareness

10 Oct 2003 | by Adam Hill

its 2m sponsorship of the balloon to raise brand awareness of QinetiQ as a world-class science ... by QinetiQ, its core audience's awareness of the brand was just eight per cent before last month's launch ...

Publicis can only mean a growth spurt ahead for the new group's major PR brand, says Ben Bold

22 Mar 2002 | by BEN BOLD

& Saatchi as well as PR brands Manning Selvage & Lee, Rowland Communications and Publicis Dialog. Bcom3 ... ad interests. But what of its PR brands? Most analysts see the takeover as a precursor for a Publicis ... 's strongest PR brand, which has 29 wholly-owned offices and a network of affiliates, is reluctant to discuss ...

STOP PRESS: emap selects Quay West for building show

03 Nov 2000

Quay West Communications has been appointed by exhibitions organiser emap MEL to relaunch the Total Building Services show next May. QW won the account after a three-way pitch. QW associate director Sharon Morrison will head up the account team and report to emap MD Adrian Ford.

CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness

30 Jan 1998 | by MARY COWLETT

of what has been an extraordinarily successful brand awareness campaign. And the visual impact of Pink ... coverage firmly to the Barbie brand. Client: Mattel UK PR Team: In-house and Beer Davies ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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