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Aviva 'tell us your story' by Abbott Mead Vickers BBDO

10 Jun 2010

Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community

Marmite introduces spoof products in print and poster campaign

26 Feb 2010 | by Matt Williams

the brands most controversial product ideas, including a fabric softener, a shower gel and a perfume....Created by DDB UK the ads break on 1 March. It introduces the spoof products with mocked-up pack shots, accompanied by the text "have we gone too far?". Ater grabbing the public's attention, a second series of ads will be rolled out that go on to admit that while the brand is not planning to launch any ...

Watchdog bans misleading Spicerhaart mailing

09 Dec 2009 | by Hadassah Nymark

. The ASA noted the compliments slip inside the envelope displayed the Haart logo and branding as well as a ... postage stamp - and the letter appeared handwritten without any branding it could mislead consumers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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