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Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring...It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected". Grape Digital has created the campaign. The agency was appointed ...
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM..., instead working on a project-by-project basis. Brand Advocate has been tasked to develop the gin brand ... experiential. In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ... -the-world yachtsman. LBi has undertaken digital work for the brand in the past, and, earlier this year, launched a ...
Sainsbury's is rolling out its 'Here's to Extraordinary' brand identity for the London 2012...The branding, created by FutureBrand and AMV.BBDO, aims to deliver a consistent identity for all the supermarket's sponsorship activity running up to the launch of the games. An 'Here's to Extraordinary' advertising campaign will run next year. Branding will appear on delivery vehicles, shopfronts and point ...
The company, whose brands include Premier Inn, Costa Coffee and Beefeater Restaurants, approached ... to appoint a shop to work on an overarching campaign to help bring its brands closer together and encourage ... not yet been made. The advertising for Whitbread s Premier Inn brand is handled by Rainey Kelly ...
to that product, now brand. In a TED talk, Rory Sutherland called it "intangible value". But when and how does a product turn into a brand? In marketing, it is rare to see anything that truly resembles "an overnight ... product and ask us to engage with the Magners brand, employing a mix of heritage and humour. Whether ...
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming..., so what we have been doing over time with Greenbee is aligning it much closer to the John Lewis brand ... will be keeping broadband and telephony under another service part of John Lewis. The Greenbee brand ... stores." The brand is being introduced in-store in John Lewis from today and in Waitrose in the first ...
getting results - for offline and online brands, writes OnePost's Graham Cooper...How many times do you click on an email from a brand owner or service provider in a day? Less ... , using a combination of on- and offline channels, have proved to reap the biggest rewards for brands. Add ... targeted way of driving people online. Integrated with social media, it enables brands to reward ...
. Ideas are the visible emblem of a broader agenda called brand stewardship. It, too, is about sustainable ... . And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were ... great heritage in strategic capability and brand leadership. Clients don't want, nor do they need ...
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit...been extremely valuable, connecting with audiences by producing tangible expressions of what a brand ... of this vagary, it helps for the brand to create several bits of interestingness that don't cost very much, get ... already have strong brand identities. Nike, Burger King, Marmite, Volkswagen and so on. People already ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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