Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
councillor with links to local building companies quickly led to the formation of a Facebook group designed ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships...picture. So what about the brands? Brands have always been the poor relation when it comes ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have. Increasingly retailers are stepping on the brands toes as they use this data to work ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as common a ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
engagement with marketing communications came of age in 2011. Brands showed us how creatively leveraging ... data creates congregation points for brands and deeper relationships with consumers: Heineken s Star ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Brand Republic he was keen to provide investment and expertise to other companies in the data sector ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
In his career as a marketer, Holder worked for brands including Ford, British Airways and Reader s Digest, but it was in professional education that he found his forte. In 1981, he developed the world s first professional qualification in direct marketing. In 1986 he launched the Direct Marketing Centre ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
to small businesses across Europe . Facebook s continuing popularity as a platform for big brands to build relationships with consumers is in evidence this week in our stories on House of Fraser ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
Recently, I've been working on a brand campaign for a B2B client. They've never done brand.... In partnership with the FA, Mars plans to build more than 100 Just Play centres. Ultimately, they hope to recruit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
