02 May 2012
| by Loulla-Mae Eleftheriou-Smith
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering...additional loyalty benefits such as discounts on the brand's other grooming products.
Consumers ...
consumers with busy lifestyles and bring new people to the brand.
Citing his rivals, King directly ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook...in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets ...
.
The launch of the Cillit Bang brand extension also sees the return of brand character Barry Scott, joined by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever...The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK.
The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars.
A ...
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...
02 Feb 2012
| by Staff
B2B
DesignUK, the graduate recruitment taxi test campaign
eBay UK, Christmas brand ...
.com
Adam Eve, SS11 fashion banners
Essence Digital, Chrome better web
Mediaedge CIA, from brand ambassador to branded content
Mediaedge CIA, Tintin and the secret of a great premiere
Tullo Marshall ...
27 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Clarins is launching ecommerce sites for its own brand and brands under the Clarins Fragrance ...
, created by eCommera, include UK and US online stores and have already been launched for brands Thierry Mugler, Clarins US and a series of non-transactional brand sites.
Laurent Malaveille, senior vice ...
19 Dec 2011
| by Nicola Clark
an array of triumphs for the industry; here are just a few.
1. THE ROYAL WEDDING BOOSTS BRAND BRITAIN ...
Sarah Burton creation, Brand Britain received its biggest boost in years. Even hardened republicans ...
and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
17 Nov 2011
| by Sara Kimberley
The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account.
SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...
15 Aug 2011
| by Sara Kimberley
market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand ...