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King of Shaves takes on Gillette with online subscription offer

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering...additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ... consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

ASA raps Scotland's panda 'gift' claim

. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...

RB takes to Facebook to sell Cillit Bang extension

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook...in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets ... . The launch of the Cillit Bang brand extension also sees the return of brand character Barry Scott, joined by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ...

Unilever personal care brands sponsor British Lotus F1 Team

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever...The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...

Clarins goes for direct sales with digital rollout

Clarins is launching ecommerce sites for its own brand and brands under the Clarins Fragrance ... , created by eCommera, include UK and US online stores and have already been launched for brands Thierry Mugler, Clarins US and a series of non-transactional brand sites. Laurent Malaveille, senior vice ...

Review of the Year: Top 10 marketing moments of 2011

an array of triumphs for the industry; here are just a few. 1. THE ROYAL WEDDING BOOSTS BRAND BRITAIN ... Sarah Burton creation, Brand Britain received its biggest boost in years. Even hardened republicans ... and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...

SCA Hygiene meets shops for CRM brief

The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...

Omega Pharma appoints SFW to CRM brief

market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.