Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have ... to a niche audience over time. Before the trend entered the mainstream, quick-thinking brands would ... unflinchingly sticking to a single style or brand. In reality, Japanese purchase patterns, where consumers ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...The watch brand is dividing its direct marketing into three strands as it seeks to move on from ... -commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ... with the message. Brand-focused messages will raise awareness of Tag Heuer's partnerships, which focus heavily ...
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
53 Branding Strategy Insider 8300 54 AdPulp 8176 ... The Brand-Man 7480 62 Neville Hobson 7324 63 ... 71 SEO Gadget 6710 72 Brand DNA 6587 ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The engaging brand blog 3055 145 Brand new 2992 ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
45 Brand Flakes blog 9507 46 PR Media Blog 9489 ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
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Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google...offers we give to our customers." The brand aims to build up 250,000 "superfans" over a year through ... Marketing and iCommerce Summit in Monte Carlo. Relich said the brand, which has just appointed a ... platforms Alert and Gateway for Facebook. These platforms will enable the brand to better segment ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
-street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ... of magazines and newspapers. - Banning the employment of children under 16 as brand ambassadors and in peer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
