24 May 2012
| by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
18 May 2012
| by Daniel Farey-Jones
The Economist Group is building on its advertising network, Ideas People, to group together more...and online brand-building ads.
He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
17 May 2012
| by Simon S Kershaw
dancing and it's in right now. We re as good a brand as any to ride that wave."
It may not be an idea ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website."
O ...
-star accommodation.
O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...
site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get ...
18 Apr 2012
| by Daniel Farey-Jones
on the website.
The company, which provides services to brands including Apple and eBay, claims its own green ...
03 Apr 2012
| by Sarah Shearman
, with FMCG and retail brands cementing their position among the top spenders....build brands online in the same way as TV and press".
He said that another factor, driving ...
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ...
, which has a 15% share of the total.
Retail brands are now the third-biggest-spenders on display ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
, the high-speed train service between the airport and London.
The 16m brand overhaul sees the introduction of new trains, staff uniforms, and a new brand identity.
The airport will support its retail ...
14 Mar 2012
| by James Caig
engagement with marketing communications came of age in 2011.
Brands showed us how creatively leveraging ...
data creates congregation points for brands and deeper relationships with consumers: Heineken s Star ...
29 Feb 2012
| by Ed Owen
A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.