Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
at the KPMG headquarters, which claims to be "Canary Wharf s greenest building". Clegg said: "We need ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
O2 is ramping up its efforts to improve its customer experience and create a stronger brand...as part of a new "fresh thinking new possibilities" brand strategy. O2 wants to create an "open, bold, clear and trusted" brand as it expands its business beyond telecoms services into other areas ... strong and clear brand across all touch points, from advertising creative to packaging. Follow ...
We'll Call You: Sony Ericsson
29 Feb 2012
Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...'s buyout of the brand. ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...
CREATIVE STRATEGY: The O2 sale is mostly a fail
18 Jan 2012 | by Simon S Kershaw
? And what does sale-styled advertising do for the brand? Take O2. The agency has done its best ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science...to the demographic and transactional pictures built up by companies such as Experian and Dunnhumby. Brands trying ... tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks of brands using direct mail, which remains a proven medium despite rising cost due to the travails of Royal ...
BT rolls out messaging tool to increase sales conversions
27 Sep 2011 | by Matthew Chapman
to enable call centre staff to follow up a call easily, by building a tailored email from predetermined ... ensuring that we maintain core brand values. "However, the most important aspect has been the really ...
Npower plots loyalty scheme joining business customers with consumers
16 Aug 2011 | by Alex Brownsell
Npower is rolling out a loyalty programme that will reward consumers with offers from brands...competitions and discounts from participating brands. The first phase of the programme will include free ... every three months, with different brand partners showcased each quarter. A separate SME programme will also be rolled out. Npower provides energy for brands including Cineworld, Strada, Marks Spencer ...
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
53 Branding Strategy Insider 8300 54 AdPulp 8176 ... The Brand-Man 7480 62 Neville Hobson 7324 63 ... 71 SEO Gadget 6710 72 Brand DNA 6587 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
