10 Feb 2012
| by Gemma Charles
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
10 Feb 2012
| by Alex Brownsell
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ...
performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ...
to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...
10 Feb 2012
| by Gemma Charles
Social brand tracker
RBS' high reach score was the result of the backlash following a ...
.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ...
09 Feb 2012
| by Alex Brownsell
Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities.
Although Barclays has not been ...
09 Feb 2012
| by Matthew Chapman
to be happy with trading, but the brand is expected to breach the terms of its loans as it restructures a 550m debt.
Nonetheless, aggressive expansion has led to the brand becoming the leader in the sector ...
are postponed, and brand values are allowed to drift without thematic marketing communications. The brand ...
08 Feb 2012
| by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding.
In the specially commissioned complex at Stratford, this has been straightforward ...
, which include Wembley, Lord's, Old Trafford and Brands Hatch.
So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
08 Feb 2012
| by John Reynolds
Reckitt Benckiser has today committed to an additional £100m investment in brand building...'s strategy of targeting key Powerbrands, which includes brands such as Vanish, Cillit Bang.
RB has not yet disclosed its 16 new Powermarkets.
The company said its additional 100m investment in brand building ...
markets.
"RB's relentless focus on building brands will continue. We will be increasing our investment ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
into brand-building initiatives over a period of four years....was driven in Europe by its Coca-Cola main brand and Coca-Cola Zero, through the leveraging of integrated ...
2020 Vision, with stronger brands, clear strategies and well-focused execution to drive further growth ...
08 Feb 2012
| by Matthew Chapman
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
08 Feb 2012
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA
In this instance it doesn't mean ...
maybe justify outsourcing marketing to save money short term.
If your brand is a vital part of your business, you want someone at the centre worrying about it.
Building and nurturing successful brands isn ...
