Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
brand Pilgrims Choice:..."Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
teenagers who may not have heard of the brand before its 2008 relaunch...., Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ... and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
The Things You Love' campaign will run across TV, digital and social media as part of a brand awareness drive ... of development for Safestore in terms of its brand and digital channels, but the start of an exciting time in terms building consumer awareness and demand. "The execution reflects the brilliance of the agency ...
2012 matches if they visit its Coke Zone brand loyalty site . Visitors to the site can also access ... be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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