24 May 2012
| by Maisie McCabe
agency of record for other Arcadia brands before this appointment.
The bulk of Arcadia s spend ...
JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...
23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
Sainsbury s stores were participating in Brand Match.
It is not clear whether this point was accurate ...
17 May 2012
| by Sara Kimberley
professionals in the building trade....The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade Counter operation at B Q dedicated to the needs of professionals and claims to offer brands at special trade prices.
The retailer ...
17 May 2012
| by Jeremy Lee
tasked with relaunching the brand later this year in order to build greater awareness.
The family ...
-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...
15 May 2012
| by Maisie McCabe
and its brands Very.co.uk, Littlewoods and Isme, with a view to increasing their profitability ...
of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
of OMD earlier last month , said: "Jonathan and his team have big ambitions for all of the brands ...
11 May 2012
| by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
03 May 2012
| by Anne Cassidy
Republic and Grand Union, which it appointed in 2006.
The brand has traditionally focused on its above ...
new brand positioning focusing on "real" women.
A Boots spokewoman said: "Boots UK ...
27 Apr 2012
| by Ian Darby
, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes.
It is using the intermediary Oystercatchers to build a shortlist of agencies ahead of a pitch for the account ...
, the agency s partner, said: "The time has come for us to take control of our destiny and focus on building a ...
26 Apr 2012
| by Anne Cassidy
business is all about. We are excited to work to build brand awareness which will help support the 2,500 UK ...
BMB will create a brand campaign to coincide with Father's Day on 17 June.
The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ...
26 Apr 2012
| by Maisie McCabe
, held by WARL, is not believed to be affected by the review.
The brand, which has seven outlets ...
to encapsulate anticipation, temptation, desire and joy, which the brand believes are associated with shopping ...
to remove filters
