to remove filtersDiary: Web witter
30 Apr 2010
On Unilever's decision to crowdsource content for 13 global brands (from Brand Republic)....belief. Brand owners should spend more time engaging with digital consumers in their natural habitat ...
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Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas...Nike is a brand built on running. Trace the company's lineage back and you eventually arrive about 40 years ago, with the running pioneer and legendary Nike co-founder Bill Bowerman's quest to build ... product development but also how the brand engages with consumers, so the creation of Nike GRID ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
. The best NPD (should be NBD) and brand identity companies build in competitive characteristics ... they are. Q: Since new product development and brand identity agencies often invent brands, does ... the brand's advertising and marketing communications? A: The dominant characteristic of most new brands ...
Close-Up: Are clients leading the way on digital?
30 Apr 2010
just aren't up to it. As a result, they are building their in-house capabilities or getting a new ... can offer, so clients are assembling them internally." Indeed, some have been building their in ... ." CLIENT - Keith Moor, director of brand and communication, Santander "We employ our lead agency for what ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
that work to our mutual benefit. Building valuable brand assets is what clients and agencies are in business ... of the brand. - Revisit the relevance of old rhetoric If consumers aren't aware of aboveand below ...
Media Forum: Does Indy package add up?
30 Apr 2010
(already in the building following a meeting at Associated Newspapers), moseyed on to The Independent ... that he worries about its detached, "above the fray" branding. That might have limited long-term appeal ... think brands have to believe in something, and that has to be evidenced in the product." YES - Greg ...
The Work: Private View
30 Apr 2010
. A brilliant agency and a brilliant brand should feel more confident. I see dead people in the St ... in high definition and reinforce the brighter side brand positioning Agency: ITV Creative Creative team ... of marketing, UK Ireland and head of brand, Europe; Ben Rhodes, vice-president, marketing UK Ireland ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
; new sections such as First Night, On The Road and In The Studio showcase the brand's brilliant access ... of the brands to recently take advantage of our integrated multi-platform proposition. Perhaps the best example ... brand plan that sets out the standards for the Kerrang! brand, with the magazine (and its 29-year ...
Close-Up: IPA President's Medal for advertising's 'nice guy'
30 Apr 2010 | by Noel Bussey
" and thanks to BBH for "always supporting him" in his longrunning work with the IPA that included building ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
The great hope being, among those with a vested interest in online display advertising, that display and video formats around professional video content will eventually lure in the refuseniks. After all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
