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Renault introduces Claude the 'joie' expert

06 Aug 2010 | by Jacob Mathias

comparison of two such distinct villages works well for our brand. "The M gane is an iconic symbol of French ...

Mediasense hires first head of digital

09 Jun 2010 | by Mark Banham

approach to the evaluation of digital channels, and is excited about the prospect of building a different ...

Maxus names Snowdon as worldwide marketing director

03 Jun 2010 | by Mark Banham

commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ... In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ...

Bupa to hold pitch for integrated brief

04 Feb 2010 | by Matt Williams

, the brand response agency The Black Hole, and the direct marketing shops Gyro Manchester and Targetbase ...

BSkyB hunts shop to boost Sky News

29 Jan 2010 | by Noel Bussey

LONDON - BSkyB is looking for an agency to build and promote an improved video functionality

Mindshare scoops Piaggio media account

28 Jan 2010 | by Anne Cassidy

LONDON - Piaggio Group, the owner of the Vespa scooter brand, has awarded its consolidated pan...'s most recent advertising for the Vespa brand has centred on the scooter's eco-friendliness. ...

MEC Manchester scoops £4m Shearings media business

21 Jan 2010 | by By Anne Cassidy

Holidays and Caledonian Travel brands, while Shearings hotels trades under the Bay and Coast Country brands. The holidays portion of the business was previously split between MediaVest Leeds, Arcadia ...

Carat picks up £2m Bhs media account

21 Jan 2010

Grey to handle the ad accounts for its Bhs, Evans, Wallis, Burton and Dorothy Perkins fashion brands ... -up to Christmas. The campaigns, promoting the five brands separately, ran across TV, print and outdoor. Arcadia ...

Ultralase appoints Principles Media to £4m account

14 Jan 2010 | by Anne Cassidy

The previous incumbent on the laser eye specialist's account was regional agency ATP. Former Olympians Jonathan Edwards CBE and Sir Steve Redgrave CBE appear as brand ambassadors in Ultralase s current ... is important that we continue to build upon the success of our TV activity over the past 12 months. We believe ...

Walker Media wins Haribo UK account

14 Jan 2010

for the confectionery brand Haribo....in sexual activity on the wrapper of its Maoam brand. Haribo denied that any sexual connotations were ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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