to remove filtersMediasense hires first head of digital
09 Jun 2010 | by Mark Banham
approach to the evaluation of digital channels, and is excited about the prospect of building a different ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world...., will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ... for Coca-Cola said: "We are looking for a new way of working on the brand in North-West Europe as we take ... and mixer brand, is currently holding a pitch for a new campaign. ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ... In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
23red poaches CHI director Tom Huxtable
27 May 2010 | by Ben Bold
, with the agency growing by 30% and now, with Tom at the helm, we are going to build on this even further ... -Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
. The best NPD (should be NBD) and brand identity companies build in competitive characteristics ... they are. Q: Since new product development and brand identity agencies often invent brands, does ... the brand's advertising and marketing communications? A: The dominant characteristic of most new brands ...
The World's Leading Independent Agencies 2010: BSUR Amsterdam
16 Apr 2010
With the best brands, you don't notice where design stops and advertising begins, BSUR says....believers - to a brand message of sloganeering, product placement, and "buy this now, trust us, you'll like ... Strangelove and The Seven Year Itch, but not now, not today. Many brands have lost what has been one ... it. More brand directors need to stop automatically ticking boxes and breathing a sigh of relief ...
The World's Leading Independent Agencies 2010: IQ Marketing
16 Apr 2010
Brands should be focused less on selling and more on their passions, Natalia Stepanuk says..... These days, each of our slogans, stories, positionings and new brands must be put through a serious humanism ... that in outdoor. The result? The campaign became a hit. Dear brands: stop repeating the mantra that you ... ... There is nothing more beautiful than a person (brand) when he or she talks about a passion! This is a time for pure ...
The World's Leading Independent Agencies 2010: Grupo W
16 Apr 2010
pass to the brands' dressing room, even if it meant being considered the tainted, "digital bit ... . In addition, we moved our headquarters so that we now have a pool in the middle of the building. And we ... school we created in the building next to our office. Why should we pay for talent if it is cheaper ...
The World's Leading Independent Agencies 2010: Engine
16 Apr 2010
bubbling around in one building, new ideas start to flow. Ideas which go where the audience already is ... with brands and messages. The world's first 3D disco. A house decked out entirely with carpet. A waterproof ... for students. Santander was the first financial services brand to use Facebook. With a prize draw mechanic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
