Media Perspective: Print-on-demand is opening a new door for brand messages
26 Mar 2010 | by Russell Davies, russell@russelldavies.com
I bought a lovely little book at the weekend. It's called The Master Book Of Magic and it was published in 1935.
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Close-Up: Is Chatroulette too risky as a brand platform?
02 Apr 2010
. And, as with any new media, it wasn't long before brands started using it to promote their services ... states of arousal. These people aren't a conventional target audience for brands, and the things they do aren't things that brands conventionally want to be associated with. But maybe for some brands ...
Production Essays: Building our own recovery
05 Feb 2010 | by Steve Davies, Advertising Producers Association
and those that have not yet used TV. The continued confidence in TV of major brands through the recession is testament to that. All the research supports the view that brands that advertise through a recession emerge ...
Kellogg hires CMW to promote new Krave brand
28 Jan 2010 | by Matt Williams
the launch of its new cereal brand Krave..... It will also look to engage the brand's core audience of young adults through a high-profile social media campaign, the first time Kellogg has embarked on a social media campaign to support a brand in the UK ...
Integration Essays: Brand experiences not 'integration'
04 Dec 2009 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination
Brand messages often struggle to be coherent across lots of different media. To avoid...into whatever channel, but broader-based ideas that reflect the richness of experience a brand offers to a ... , consumers would have had to dress like Latinos and dance wild Samba. As the brand was legislated off TV ... of branding on planet earth. It is so well used that you can probably see it and hear it from the moon ...
The Week: Brand News - Drinks giants urge support
04 Dec 2009
SABMiller and Diageo, two of the world's biggest drinks producers, have called for the alcohol industry to make more of a contribution to the development of government initiatives that aim to tackle alcohol misuse. The companies have warned that the Government needs co-operation from producers and retailers...
The Week: Brand News - Eateries in health pledge
04 Dec 2009
The fast-food chains Burger King, McDonald's, Subway and Wimpy have committed to make their products healthier in support of the Food Standards Agency's efforts to make eating out of home better for consumers.
The World: Shanghai - MPG scoops French fashion brand's media brief
04 Dec 2009
Hermes, the French fashion brand, has chosen MPG, the media communications arm of Havas Media
The World: Sydney - Smirnoff appoints JWT to brand communication role
04 Dec 2009
Smirnoff has strengthened its relationship with JWT by appointing it to oversee brand communication...the communication platforms for this genuinely iconic brand across the region is both an honour and a great ...
Campaign Media Awards 2009: TV Sales Team of the Year - Viacom Brand Solutions UK & Ireland
27 Nov 2009
So how has this year's winning sales team, Viacom Brand Solutions UK & Ireland, managed not only ... businesses and newer brands on television, or luring lapsed advertisers back to the medium. After investing ... this year could boast launching a credit card branded with one of their media properties, but MTV did just ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
