Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
comparison of two such distinct villages works well for our brand. "The M gane is an iconic symbol of French ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world...., will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ... for Coca-Cola said: "We are looking for a new way of working on the brand in North-West Europe as we take ... and mixer brand, is currently holding a pitch for a new campaign. ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...
Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa ... . All the clips can be seen on the Old Spice YouTube channel . Read more on Brand Republic ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
and September. The competition is open to all European travel brand and advertising agencies in Europe ... -Roe, director of sales at TripAdvisor, said: "The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just ...
Mediasense hires first head of digital
09 Jun 2010 | by Mark Banham
approach to the evaluation of digital channels, and is excited about the prospect of building a different ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ... In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
23red poaches CHI director Tom Huxtable
27 May 2010 | by Ben Bold
, with the agency growing by 30% and now, with Tom at the helm, we are going to build on this even further ... -Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
