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CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

building, John Banks, the agency chairman, has been laying the hardcore on which to build for the future ... Rocher sister brand, is the kind of challenge it needs. SCORE LAST YEAR 4 SCORE THIS YEAR 4 ... for change among the newly appointed marketers of the one-time building society turned bank. As if that wasn ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

building, John Banks, the agency chairman, has been laying the hardcore on which to build for the future ... Rocher sister brand, is the kind of challenge it needs. SCORE LAST YEAR 4 SCORE THIS YEAR 4 ... for change among the newly appointed marketers of the one-time building society turned bank. As if that wasn ...

DDB Worldwide wins $40m drug brand account

buying for all Merck brands. ...

DDB Worldwide wins $40m drug brand account

buying for all Merck brands. ...

Bristol-Myers Squibb looking for US media and buying agency

Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account. The drug marketer, whose brands include Excedrin and Enfamil, has handled media in-house for the last 25 years. A number of undisclosed media agencies are pitching to the New York-based client ...

Bristol-Myers Squibb looking for US media and buying agency

Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account. The drug marketer, whose brands include Excedrin and Enfamil, has handled media in-house for the last 25 years. A number of undisclosed media agencies are pitching to the New York-based client ...

Co-op to get new national branding

The Co-operative Movement has pledged to develop a new national brand as part of a radical shake...The Co-operative Movement has pledged to develop a new national brand as part of a radical shake ... . Apart from a brand revamp, the movement will also diversify into new sectors where its community values ... using the Co-op brand. In addition to its supermarket and funeral businesses, the Co-op still ...

Co-op to get new national branding

The Co-operative Movement has pledged to develop a new national brand as part of a radical shake...The Co-operative Movement has pledged to develop a new national brand as part of a radical shake ... . Apart from a brand revamp, the movement will also diversify into new sectors where its community values ... using the Co-op brand. In addition to its supermarket and funeral businesses, the Co-op still ...

BACC blocks D'Arcy's Alldays ad

move by P&G to position the pantyliner brand as more of an everyday purchase by removing taboos associated with sanitary products. The BACC ruling is a blow to this. Claudia Kuhn, the brand manager ...

REVIEW: Marketing and advertising news in the week's press

Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand...Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.