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TripAdvisor launches online ad challenge

and September. The competition is open to all European travel brand and advertising agencies in Europe ... -Roe, director of sales at TripAdvisor, said: "The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just ...

MEC Manchester scoops £4m Shearings media business

Holidays and Caledonian Travel brands, while Shearings hotels trades under the Bay and Coast Country brands. The holidays portion of the business was previously split between MediaVest Leeds, Arcadia ...

Dentsu lands East Coast rail account

Coast's new branding as well as advertise fare offers. Rob Payne, the acting head of marketing ...

Travelodge kicks off search for digital advertising shop

on developing Travelodge's website, as well as handling eCRM activity for the brand and producing some online ad ... the UK. Last month, Travelodge became one of the first major hotel brands to provide exclusive ...

Starwood Hotels kicks off pitch for global CRM business

's hotel brands. The programme is currently handled in-house. Incentives on offer through the scheme ...

Turkey's tourism office calls ad pitch

, depending on budgets. The campaign will be designed to build on the growing number of tourists who visit ...

Corinthia Hotels hunts agency for UK launch

The organisation has approached a number of agencies regarding the business, with a view to making an appointment later this year. The process is being handled through The Observatory, and it will be the first time that the brand has worked with a retained agency on its advertising business. Corinthia Hotels ...

VCCP scoops Emirates UK account

. However, the VCCP Group-owned brand promotion specialist Branded Moments of Truth worked on a project ...

Wunderman wins Lufthansa UK DM

The agency won the account without a pitch, and will now roll out a number of business-to-business and business-to-consumer campaigns for the brand. It will also work on some business-to-business digital ... created a "fly without paper" direct mail campaign for the brand, which won a Direct Lion at Cannes last ...

AIS scoops integrated account for lowcostholidays.com

awareness of the brand, and will target those British families who feel that they can no longer afford a holiday during the recession. The work will run across the brand's "now anyone can go anywhere ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.